There is a first time for everything. So Uber wants to send out these celebratory moments of your experiences with Uber and give you tips and tricks to upgrade your future Uber trips.

At first you will receive an email, whether it was your first ride, your first 5-star rating or your Uberversary. All the emails had different content related to the subject. For instance like this First ride email together with the animation I made underneath;



The landingspage is ment to inspire even more, from when to use Uber (the different taps) to fun conversations with your driver.  For the different taps we shot 6 different colleagues with attributes to create a scene of a tap moment.

Check out the landingspage here.


Role: Concept, Design, Photography